As consumers, we are becoming increasingly health conscious and environmentally sensitive. Simultaneously, a growing number of farmers are shunning chemical agriculture for the more humane and sustainable organic farming practices. Elite is a corporate initiative that attempts to integrate the two.
Products that conform to stringent environmental standards from farms, which are certified, or under certification procedure
ELITE's focus is on pulses, grain, vegetable varieties organically grown and processed find the pride of place on our shelves.

The products arrayed on these shelves are the result of a business initiative that attempts to bridge the physical as well as emotional distance between the sensitive farmer/producer and conscious consumer.
The food items on these shelves are grown naturally - without chemical fertilizers / pesticides and proceed without artificial additives.
Care has been taken to ensure that these products conform to stringent environmental standards. One among the following criteria has been used by ELITE in deciding upon the farmers from whom we source our products.

• Acknowledged body of organic farmers vouchsafes for the farmer.
  
• The farm / farming practice find a mention in the organic farming source book. (ed. Claude alvares - the other India press - Mapusa, Goa)
• Creditable social institutions of the locality refer farmer